Munich, July 16, 2012. As of today Red Arrow Entertainment Group’s worldwide programming distribution house SevenOne International rebrands to Red Arrow International. The company’s new identity reflects the connection to its mother company and its global reach with offices in Los Angeles and Hong Kong.
Alongside projects by Red Arrow Entertainment Group, programs from third party producers across all television genres complete Red Arrow International’s extensive portfolio of formats, fictional and factual programming.
Furthermore, Red Arrow International will extend its efforts in gap financing and securing international co-production and co-financing partners, as successfully shown on projects like “Lilyhammer” and “Le Grand” starring super star Jean Reno in his first television role.
Jens Richter, Managing Director of Red Arrow International: “Seven years ago SevenOne International started from scratch. Thanks to the trust and support of our broadcasting and production partners the past years have been incredibly exciting and inspiring. Now, we are thrilled to take our business to the next level together with the strength of our group and our valuable third party producers. Watch out for further outstanding programming across all genres like ‘Lilyhammer’, ‘Le Grand’, ‘The Indestructibles’, ‘Benidorm Bastards’, or ‘My Man Can’.”
About Red Arrow Entertainment Group
Launched in January 2010 as a ProSiebenSat.1 Group company, Red Arrow combines a dynamic and growing group of 17 TV production companies spanning 9 countries, with powerful creative partnerships, including Dick de Rijk ('You Deserve It'; 'Deal or No Deal') and Genetic Entertainment ('Home Sweet Hotel'; 'Don´t Panic'), and a leading program distribution house.